For Ludovic Bonneton, the launch of Bon Parfumeur ‚Äì a contemporary Parisian fragrance house ‚Äì meant finally acting on a long term fascination with perfume. A former digital director for the French brand Yves Rocher, Bonneton‚Äôs line-up made its introduction with just 15 fragrances; designed to be mixed and matched ‚Äì as much as scent can be ‚Äì the bottles exhibit a clean aesthetic with subtle branding and a light colour palette, courtesy of Ronan Teiss√®dre. Below, Ludovic further fills us in.
We have a new approach to perfume for a new kind of consumer; they expect something unique in unexpected places. You will not find Bon Parfumeur in the traditional perfume department. We want to be where the new innovative brands are ‚Äì our selection of stockist is representative of this desire to be unique.